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personifies Strength In Self-Belief & Determination - ‘Will Of Steel’ 
Mumbai, Feb 05, 2015: JSW Group, the USD11 billion Indian conglomerate has launched a new television commercial (TVC) ‘Will Of Steel’ as part of a new brand campaign that it has embarked on.

The TVC is based on the life of India’s first ever Gold Medalist female wrestler, Geeta Phogat, who made it to the top, against all odds, and that too in a sport that is typically male dominated and considered extremely unconventional for female athletes. The central theme of the TVC is ‘inner strength’.

Aptly titled “Will of Steel”, the commercial is produced by Ogilvy. The TVC celebrates and showcases how human grit, determination and a steely resolve can catapult seemingly ordinary human beings to unparalleled levels of achievement and success.

Commenting on the new TVC, Mr. Seshagiri Rao, Joint Managing Director & Group CFO, said, “Geeta Phogat, displayed a rare will of steel and her efforts and life-story are the inspiration for this campaign. By showcasing Geeta’s ‘Will Of Steel’ via a mass media campaign, we hope to inspire and encourage more and more people to overcome challenges in life”.

Geeta comes from a conservative, patriarchal village, Balali in Haryana. The TVC gives a glimpse of her tough journey, how she defied societal norms, busted several myths, fought severe resistance and wrestled her way into success, all because she had the will power to achieve her dreams.

“JSW Group is one of the leading business houses of the country and the will to succeed has kept us at the forefront in the core sectors of the economy and has seen us setting newer benchmarks from time to time. Since we demonstrate ‘Will Of Steel’ in our ideology and in our actions, the concept behind the TVC resonates very well with our corporate ethos. We hope to encourage more and more people to come forward with their own ‘Will of Steel’ stories”, added Mr. Rao.

Piyush Pandey, Chairman, Ogilvy and Mather, South East Asia said, “I am proud that Ogilvy and Mather is associated with this campaign of JSW Group which captures the spirit and power of the Indian woman. It is a great step in unleashing Indian women from the grip of our male chauvinistic society. This is only the beginning, watch out for more in this campaign.”

Sukesh Nayak, Executive creative director, Ogilvy India said, “We wanted a human story for JSW Group brand campaign. Geeta’s story was a perfect match. Her steely resolve drove her to succeed in spite of all the opposition. She is the perfect person to launch the brand through the Will Of Steel campaign.”

The 60-second TVC will air in key markets nationwide, including the states of Karnataka, Kerala, Tamil Nadu, Andhra Pradesh, Telangana, Maharashtra, Goa and West Bengal.

 
Power Topics» Category: Technology
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Rising Demand for Solar Paired with Energy Storage Systems Creates Pent Up Demand for Cost Effective Energy Storage Solutions

Santa Clarita, CA – Feb 02, 2015 – BioSolar, Inc. (OTCQB: BSRC), developer of breakthrough energy storage technology and materials, today commented that the company’s polymer-based supercapacitor technology currently under development could help reduce the cost of solar energy storage.

According to the Solar Energy Industries Association, the demand for rooftop solar paired with energy storage systems will reach $1 billion in the U.S. within four years, and will create pent up demand for cost effective solar energy storage solutions. Paring with solar panels with batteries means users can store power during the day and use it at night, reducing electricity bills. Those savings can be more significant for customers who pay higher rates for electricity during peak periods.

Since solar energy is only available during the day and naturally sporadic because of weather and clouds, a large capacity and fast charge-discharge energy storage system is needed to quickly store the energy of the sun so that it can be used anytime – day or night. Therefore, solar energy storage systems need battery banks with high specific energy (Wh/Kg) to store as much energy as possible without increased size. At the same time, the system needs to provide high specific power (mAh/g) for fast charge to harvest as much energy as possible when the sunlight is available. Most importantly, the system should be able to handle large number of charge-discharge cycles possible before requiring battery replacement.

Dr. David Lee, the company’s CEO said, “Existing battery technologies, such as lithium-ion batteries, are good for longer-term energy storage, but cannot be charged or discharged rapidly. Furthermore, batteries have limited charge-discharge life cycles resulting in premature capacity degradation over relatively short time span. By integrating our BioSuperCap, a low cost polymer-based supercapacitor, as the front-end to battery banks, fewer batteries can be used, and daytime solar energy can be quickly and cost-effectively stored for nighttime use at a substantially lower cost. The combined system also will be able to handle much larger number of charge-discharge cycles resulting in substantially longer battery life.”

The company previously announced record performance for its low cost energy storage supercapacitor. BioSuperCap, a next generation supercapacitor based on inexpensive conducting polymers that can reduce the cost of storing the energy of the sun, has demonstrated stability for 50,000 charge-discharge cycles, which is more than 10 times better than reported for polymer-hybrid supercapacitors. CCI Newswire

 
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New Delhi 09, Dec 2014:
For large scale adoption of LEDs for lighting, Ministry of Power had prepared a roadmap, in close cooperation with the lighting industry, in 2009 which sought to: (a) ensure the quality and reliability of LED lamps; (b) reduce the price of LED lamps, initially through large scale public procurement and then through a labelling programme; and (c) facilitate awareness and demonstration of this lighting through LED technology. Bureau of Energy Efficiency (BEE), Ministry of Power, simultaneously promoted demand for LED bulbs and LED streetlights by providing financial support to all states to set up demonstration projects to highlight the lighting quality and energy savings of LED technology. This was stated by Sh. Piyush Goyal, Minister of state for Power, Coal & New and Renewable Energy (Independent Charge) in a written reply to a question in the Rajya Sabha today.

Shri Goyal further stated that the Ministry of Power has also written to all Ministries/Departments to procure LEDs in place of Compact Florescent Lamps (CFLs) and Incandescent Lamps (ICLs) and also requested the Directorate General of Supplies & Dsiposals (DGS&D) to include LEDs in the rate contract list. Ministry of Finance has been requested to issue directives to all Central Ministries/Departments to procure LED bulbs instead of CFLs/ICLs. Bureau of Indian Standard (BIS) has stopped giving license to produce incandescent bulbs of wattage more than 100W.

The efficacy of the lamp (assembly of LED chip, diffuser, driver and heat sink which makes up the bulb or tubelight) currently ranges from 80-120 lumen/watt. Hence, LED lamps available in the market consume about 1/10th of power as compared to incandescent lamp and close to 1/2 of CFLs, to provide equivalent light output. The production of 300 lumen per watt is only under lab conditions and that too only of the LED chip as claimed by some manufacturers.

Under the Rajiv Gandhi Grameen Vidyutikaran Yojana (RGGVY), Ministry of Power in 2013 has issued guidelines that LED bulbs would be provided with free electricity connection to eligible Below Poverty Line Households, Shri Goyal added.

As per a report of ASSOCHAM published in 2011, it is estimated that with wide spread use of efficient lighting devices such as CFLs and LEDs can save around 34,743 MW of generation capacity. Given that our total generation capacity is 254649.49 MW (Oct. 2014), the saving is of the tune of 13% of installed capacity.CCI Newswire

 
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New Delhi, Jan 21, 2015: 
Inspired by Prime Minister Shri Narendra Modi ji’s vision of “Digital India”, Ministries of Power, Coal & New & Renewable Energy have re-designed their websites to make them user-friendly, mobile/tablet responsiveand engaging. These websites will continue to be further improved in the days to come to make them even more communicative and easy to navigate.The URLs are as follows:

In addition, Minister Piyush Goyal’s own website http://www.piyushgoyal.inhas been updated with latest videos, talks (including Parliamentary speeches) and achievements/initiatives undertaken by the government.

Speaking to the media persons after launching websites, Shri Goyal said that “Digital India” is a mission for this government. In the words of Hon’ble Prime Minister himself, “E-governance is easy, economical and effective governance”, and departments are taking great strides towards this endeavour. The Minister further stated that the new websites launched on the eve of the World Economic Forum at Davos will also help showcase India’s energy sector to the international business community in a professional manner, which will attract investments and aid in fulfilling our targets particularly in developing renewable energy.

Giving details of features of new websites, Shri Goyal said that the websites have been designed with user requirements in mind with categorizations by industry type (e.g. power generation, transmission, distribution, coal mining, coal linkages, coal auction etc.). In this way a specific user interested in coal auction can directly see all information related to the initiative with one click. Additionally, the initiatives and achievements of the first 200 days have been compiled into e-books in Hindi and English, which are featured prominently on the sites.The websites have been updated with all the recent schemes and latest news. Moreover, with the proliferation of mobile devices, the critical sites / sections have also been designed to provide a seamless experience on mobile devices, Shri Goyal added.CCI Newswire

 
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New Delhi, Nov 04, 2014 - Sterling Generators -
One of the largest Manufacturer of DG Sets in Asia, presents new generationSterling Generators DG Sets powered by Perkins 4000 seriesengines that offer you a choice of 6, 8, 12 and 16 cylinder options to ensureyou have the exact engine to suit your specific power generation needs.The Perkins 4000 Series family of 6, 8, 12 and 16 cylinder diesel engines was designed in advance for today’s uncompromising demands within the power generation industry and includes superior performance and reliability.This range of engines is between 750KVA – 2250KVA Prime.

Established in Peterborough in 1932, Perkins Enginesare known the world over for their fuel-efficiency, ruggedness, and reliable operation under all conditions.The new generation DG sets from Sterling Generators powered by Perkins 4000 series engines are tough and durable and produce a consistence performance that will provide you electricity for years to come.Their premium design and specification features provide economic and durable operation as well as exceptional power to weight ratio, improved serviceability, low gaseous emissions, overall performance and reliability essential to the power generation market.

TheseEnginesproduces higher power for the range compared to competition and have a highest average loading capability for Prime DG set to a tune of 80% on a 24 hours loading cycle along with the highest Power Density as compared to any makes available in this range. With an unmatched first step block loading capability, these DG sets also have the highest time between schedule preventive maintenance as compared to competition. With best inclass ambient and altitude capabilities without de-rates, the commonality of components with other engines in the 4000 Series family allows reduced parts stocking levels.

Commenting on the Sterling Generators Perkin 4000 series DG sets, Mr.Sanjay Jadhav, President, Sterling and Wilson Powergen Pvt Ltd says,“One can be assured that these DG sets will measure up to the toughest demands you place on them.They offer the best inclass emission levels and smoke characteristics and have lesser NOx, CO, PM and HC emissionlevels as compared to CPCB norms. The durable quality built into each DG Set enables them to operate in the harshest environments.”

Sterling Generators is managed by a group of best minds in the Industry who bring in a Solutions-Oriented approach and the latest in Technology to their customers and are backed by a state-of-the art manufacturing facility at Silvassa.Sterling Generators, enjoys the trust and

excellent relationships with their customers,operatingin India through four Regional Hubs and 17 Branch officesand haveopened offices in Dubai, Nigeria and Australia as they foray into the Exports market, which will be the focus area for the company in near future. It has a Pan India Network of trained Service Engineers across the country who are responsible for providing un-interrupted power to their customers and are available 24*7.

Within a short span of 9 years, the company has had many accomplishments. Sterling Generators is now a dominant player in the High HP DG business in India and enjoys the support of leading business houses in the country. Installations at Delhi International Airport (DIAL),L&T, TCS, CAIRN Energy, VSNL, Infosys, SIEMENS, TATA Group, SAIL, TOI and many more, are a standing testimony of their Project Execution & Service capability. CCI Newswire

 

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